A Deeper Look Into Twitter

Everyday millions of people are using social media to create, discover, and share their ideas across multiple networks. Living in a digital age PR professionals are turning to Twitter as an effective tool in facilitating communication and essentially creating and maintaining business-customer relations.

Twitter is not only accessible and efficient for new users; it also keeps businesses up-to-date and aware. Twitter may be the most useful tool in the social media world right now and as tomorrow’s PR professionals I urge anyone and everyone to join if they’re not tweeting already.

New users of Twitter are benefiting everywhere from its user-friendly network because of the accessibility and efficiency it offers any professional. Social media sites like Facebook require friend requests that sometimes take time for approval or in worst case completely are declined. Well Twitter connects people right now. With the opportunity of following others and vice versa publicly, immediate connections can be made between businesses and customers.

 When searching for networks of interest Twitter is built on a keyword search engine. Individuals can just type in a word and it will pull up multiple feeds with that word and essentially allowing the professional to target specific markets of interest

Now twitter isn’t all about useful immediacy. The nature of this network lets you build relationships with customers, partners and other important people that are useful to a PR professional. Twitter gives customers the opportunity to have direct communication with a professional. Shrinking the emotional gap between a business and its customers is something all companies strive to achieve.

 With the opportunity to communicate casually with customers and take consideration to their questions, experiences, and needs can only increase your chances of business prosperity. PR professionals are finding that with such engagement and interaction, the feedback can only be of use for future planning. It’s about listening, evaluating and then accommodating the needs of your customer based on decoding commentary.

Now with Twitter providing all the tools needed to maintain these relationships it is important as a professional to stay aware and up-to-date of any matters that may affect a business or industry. Twitter gives you as a professional the resources to stay ahead and informed about competition. Having the ability to use these search engines and see what people are saying about other companies or current trends can be a valuable tool to any professional.

With Twitter’s messages that are quick to write, easy to read, controlled by the generator and exchangeable anywhere you have a powerful tool when creating and maintaining relationships. Not only does Twitter have the capacity to build your client base it can keep a PR professional up-to- date and aware in an ever-changing business world. Joining Twitter is critical in the success of any PR professional, so get out there and start tweeting.