Everyone is always looking for the next “big thing” to hit the social media market. With social media constantly enhancing methods of communication or creating new ones at that matter, it can be hard to keep up with the continuous advancement. What if there was a platform that pulled all these online activities into one location?
Involver developed and released their new social media platform back in July that has the ability to do just that. The dashboard product itself can bring social media networks like Twitter, MySpace, and Facebook together into one centralized location. Users can publish posts, monitor conversations, handle scheduling and create and manage an entire brand strategy over all social mediums.
The company itself has relied heavily on the 100,000+ customers that they have already gained in the past few months. With all the excitement and rapid growth in the company many investors have decided to grab the opportunity. Bessemer Venture Partners has invested $8 million in funding for the new platform.
“While Involver is profitable today, receiving outside capital is an important and strategic move for any company growing as rapidly as we are,” said Rahim Fazal, co-founder and CEO of Involver. “This new round, led by Bessemer Venture Partners, will provide our company with additional opportunities to enhance the value our future and existing customers find in the Involver Platform.”
Their Audience Management Platform, AMP, allows organizations to create these new strategic networks all under one umbrella. One important matter is that users may be able to access this or respond to the same activity from one location too.
I believe we will see many new creations or versions of this Involver Dashboard in the future. Having the ability to become more time efficient for businesses and monitor all these different outlets under one roof can only improve and change the professional world as a whole.
In the world of public relations this product can only improve efficiency in its greatest attempt to keep up with the new media. By allowing the engagements of users and professionals can only increase interaction among a public relation professional and his client. With the opportunity to use all the different applications involving polls, coupons, sweepstakes, etc. it is a PR professionals dream.
With the ever changing social media world, products such as this can only help public relation professionals in keeping up with numerous portals of activity. Having the advantage of being able to search key words or brand mention over multiple threads is phenomenal. I think this might be the best thing we have so far in dominating the world of public relations. Anyone that cannot keep up with the constant advancements will only set themselves up to fail.
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