Search Engine Optimization (SEO) is the process of changing a website’s content, code and tags, in order to improve the visibility within one or more search engines. Basically, this is an advantage for those who have pre-existing knowledge and want to increase the likelihood of their page, company, and or product being seen by others. There are three main components to achieve full SEO potential.
Crawling is one term that may be described as programs from search engines such as Google have the ability to look for new Web pages throughout the entire internet. Indexing is when search engines take all information it receives and then categorizes it. The last component is search results. Search results are after users enter search query, search engine matches pages that are most relevant.
SEO would not technically be considered social media but that it is important for us as public relation professionals and new social media users to understand it. Search engine optimization is important for us to understand as it allows us to influence how easily others find us.
I believe this is an amazing advantage for someone trying to get their message or presence out there. Public relation professionals are turning to this more and more as it becomes a growing field.
One implication is that optimizing other social media content may be considered or often is a public relation function. Using hash tags in tweets and tags in blog posts are just some of the examples this may be used.
Although search engine optimization would not be considered social media it is still an important aspect. Understanding the three components of how this process works will only benefit future public relation professionals. It is with greater knowledge we may be able to influence our publics and succeed in the ever-changing business world.
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