From a public relation perspective on the matters of the WikiLeaks that have impacted everyone and the U.S. State Department, it is through social media one may suggest such methods of beginning to repair the problems. It is important for the U.S. State Department’s strategic communicator or public relation representative to understand how the issue should be addressed.
When analyzing the crisis at hand it is important to first think about the scope of the problem. As a public relation professional it is important to evaluate who the ‘targets’ or ‘publics’ of your client that are affected. One can assume that these issues affect all U.S. Citizens, family of the military, the U.S. State Department, the general media, and possibly elected officials.
In this specific situation a strategy must be developed next. The representative must attempt to restore confidence back in the eyes of American and our government. I believe the leaks need to be addressed and the State Department needs to take responsibility. Everything from this point will be made in attempts to restoring credibility.
Tactically, social media would have to be used to accompany the strategy. I propose that there might be a live viral feed for questions and answers concerning the leaks. By using social media sites like Facebook or Twitter they may be able to highlight important messages and not come across as ignoring their publics.
The founder of WikiLeaks Julian Assange has argued that he is doing a public service by making transparent the dealings of “corrupt and murderous regimes.” In my opinion the issues need to be addressed but this statement comes across as personal agenda. The commentary is a bit biased and not targeting the best interest of everyone involved or affected.
http://abcnews.go.com/US/official-wikileaks-greatest-danger-loss-trust/story?id=12263971
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